Guest Speaker for The Stylists club
Last month I had the honour of speaking at a masterclass for interior designers and stylists, hosted by The Stylist’s Club. In this online session, we explored two key areas: Visual Identity and Storytelling through content.
As an interior and product photographer with a background in interior design, I was there to share how I use storytelling through the content I shoot to help my clients:
→ Stand out visually
→ Connect with their audience
→ Book more of the work they actually want
And while I often joke that my job is all about aesthetics, there’s a method to the pretty images!
Visual Identity
Your visual identity isn’t just a vibe - it’s your first impression. Before someone reads a single word on your website/ Instagram/ Portfolio, they’ve already felt something. It’s one of the most powerful tools you have when it comes to attracting the right clients and standing out in a saturated space. Think: lighting, tone, textures, styling, editing. Every detail adds up.
Storytelling
Moving from visuals to voice. Your finished spaces are beautiful. But what about everything that led there? People want to understand your process: The planning. The sourcing. The back-and-forth. The emotion. This is your content gold - and often, it’s where your unique selling point lies. It builds trust. It positions you as an expert. It makes your work sticky - the kind people remember and want to come back to.
What Did I Actually Share?
Your visual identity is built by repetition - not just aesthetics. Use the same tones, angles, styling cues and voice across everything.
You don’t need to be a professional content creator - you just need to be consistent, clear and confident.
Know your USP and speak to it every single week in your content.
“You are your brand. Show us what you see - and tell us why it matters.”
I also shared real examples of visual identity done well by other interior stylists and designers, plus exact storytelling content ideas (with proof) that anyone can start using today.
If you're curious to learn more, you can find The Stylist’s Masterclass information here.
Need help with your content?
If you're an interior professional looking to build out your content library - for your website or socials - send me a message. Creative direction and planning is all part of what I offer.
- Sam