2025 was the most eventful year of my life thus far, professionally and personally. I reached new milestones, worked with some truly incredible people, and quietly ticked off goals I’d been working toward for years.

I know it’s controversial, but I’m absolutely one of those people who will die on the hill that white is a colour.

Choosing the right photoshoot location is crucial for your next campaign or marketing project. A plain white, light-filled studio works for e-commerce shots once people are already familiar with your brand - but how do you grab attention in the first place?

I tend to keep away from “trends” however, when done right, these popular movements can actually make your brand feel more relatable and current.
The key isn’t to follow every look but to translate the right ones into your next shoot or campaign that feels aligned, and authentic to you.

After speaking at The Stylists Club - Storytelling & Visual Identity Masterclass earlier this year, I’ve had more and more conversations about how powerful good marketing (and the right content) can be in transforming businesses.

Beautiful, editorial-style images shouldn’t sit in a folder. When used intentionally, they can become the backbone of your entire marketing strategy.

Minimal, natural, soft, neutral, relaxed, organic - if I had to sum up my current home style, this would be it.

If you're a little nosey (like me), or you're a fellow creative curious about what goes on behind the scenes then this one’s for you.

I often find myself getting lost in the talent I come across online. Here are a few objects that recently stopped me in my tracks/ stopped me in my scroll, and why they spoke to me.