SABI Edits: Scroll-Stopping Storytelling for Designers & Stylists
After speaking at The Stylists Club - Storytelling & Visual Identity Masterclass earlier this year, I’ve had more and more conversations about how powerful good marketing (and the right content) can be in transforming businesses. Now more than ever, I stop scrolling on Instagram and Pinterest to spot content that tells a story, not just looks pretty. This week, I’m sharing some of that scroll-stopping inspiration that perfectly blends visuals with storytelling.
On Site / Midway / Install
Capture the magic in progress. Sharing moments from your project’s journey - whether it’s midway through install or on site, let your audience feel part of the story. You never know who is watching. These behind-the-scenes shots highlight your process and dedication, even when there’s no finished project to show yet.
Desk, Office, Mood Boards / What You’re Working On
Give a peek into your creative world. Sharing mood boards, sketches or your workspace shows the thought, planning, and inspiration behind your projects. Reinforcing your expertise and unique approach.
People and Portraits / Team
Your team and the people behind your brand are your greatest asset. Showcasing portraits or candid moments brings warmth and personality to your content, helping clients connect with the real faces and passion behind your work. Collaborate with your photographer to create a shot list that captures a range of emotions and vibes tailored to different marketing needs.
Your work tells a story worth sharing, beyond the finished space. If there’s any takeaway, or question to ask yourself, it’s this: are you building a content library that truly showcases your eye for design?
All images are saved and shared to highlight the incredible creativity I come across. None of these images are my own, nor have they been paid for, and full credit goes to the original creators. All sources have been saved to this Pinterest board here.
Sam x