I tend to keep away from “trends” however, when done right, these popular movements can actually make your brand feel more relatable and current.
The key isn’t to follow every look but to translate the right ones into your next shoot or campaign that feels aligned, and authentic to you.

After speaking at The Stylists Club - Storytelling & Visual Identity Masterclass earlier this year, I’ve had more and more conversations about how powerful good marketing (and the right content) can be in transforming businesses.

Minimal, natural, soft, neutral, relaxed, organic - if I had to sum up my current home style, this would be it.

I often find myself getting lost in the talent I come across online. Here are a few objects that recently stopped me in my tracks/ stopped me in my scroll, and why they spoke to me.

“Your brand is the single most important investment you can make in your business.”
View my list of content ideas I’d often lean into when telling the full story of a piece…

Some of my favourite images always include a touch of foliage. Whether a twist of branches, something foraged or the sculptural work of talented florists I’ve had the pleasure to work with. It always adds that extra something.

In busy seasons, I find myself returning to my saved spaces.
Pinterest boards. Old photo folders. Screenshots I don’t even remember taking.

Lately - who am I kidding - I’ve always been drawn to organic shapes, textured finishes and materials that bring depth and character to a space. This week’s saves were very much on theme, so I’ve pulled together a collection of pieces that capture that feeling.

This week’s inspiration is a mix of everything going on right now - work’s been full steam ahead with lots of shoot planning in the works. On a more personal note, I’ve just been asked to be…